Many clubs are branching out from tennis by incorporating a variety of racquet sports, such as pickle ball, padel, platform tennis and POP tennis due to their short learning curve and high level of sociability. A section will be dedicated to understanding the options for structures that can make courts weatherproof, such as air structures. This course will examine general costs, timetables and needs related to building hard and clay courts, including the costs and considerations for court maintenance and lighting. The Director of a racquet sports program is the expert in the room for all things facility-based for racquet sports, however, most good players who become teaching professionals know very little about the court they actually play on. SPM 6905: Athlete-Centered Coaching and Leadership (3) SPM 6905: Athlete-Centered Coaching and Leadership.SPM 5107: Sport Event Management: Principle and Applications.Thus, students will be required to pass this exam with a score of 70% or greater in order to receive credit for SPM 5936 The Tennis Directorship. To be eligible to apply for the USPTA Tennis Director Certification, students will have to achieve a score of at least 70% or greater on this exam. The exam, designed by the members of the Tennis Director Certification Committee and external educational advisor, is a multiple-choice exam that covers the content brought forward in the 12 credit hour Tennis Director Specialization curriculum. The final exam for this course will require students to take the USTA Tennis Director Certification Exam. Digital marketing strategies for reading members and prospects and to enhance member experiences are also addressed in this course. Students will establish goals, objectives and strategies for both types of facilities by exploring income options such as variations in student-to-pro ratios, staff sales goals, social media marketing, creative events and product specialization. Expense management and marketing and promotions are key when operations depend on profit. This class will help directors have a clear understanding of what other parameters can define and are necessary for “success,” such as participation, program growth, facility usage, food and beverage sales, a low student-to-pro on-court ratio and an emphasis on service.įor for-profit country clubs and indoor racquet and tennis clubs, a vastly different set of goals will be necessary. Students will learn the fundamentals of marketing, budgeting, communications, human capital management and tennis event management that the Director of Tennis or Director of Racquets position involves.ĭue to the nature of private clubs and community-based facilities where expenses may be subsidized by members or taxes, a “successful program” might never turn a profit. This capstone course is designed to provide tennis professionals with an in-depth understanding and knowledge of the broad skill set necessary for running a multi-court/multi-sport racquets program at a country club, indoor club, public park facility or resort setting. Business Leadership and Culture Developmentįor more information, please contact Instructor Kim Bastable, M.S.
Through this track, you will develop your expertise in: Learn what it takes to be a successful director of racquet sports and business teammate through interactive, online classes designed by experienced leaders in the field. The courses are also available to students who are not pursuing specialization.
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The UF Director of Racquet Sports specialization is made up of 12 credit hours of required work plus 3 elective credit hours from the sport management degree program.
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Completion of this specialization also prepares you to become a certified Director of Racquet Sports with the United States Professional Tennis Association, accredited by the US Tennis Association. Whether you are looking to develop new job opportunities for yourself or to enhance your leadership potential in a tennis-related position, this online specialization can help you find success. If you have a passion for tennis and are interested in making it a lifelong career, our online masters in sport management with a Director of Racquet Sports specialization is the right fit for you.
Because of this, the UF Director of Racquet Sports specialization combines an in-depth knowledge of the racquet sports industry with essential finance, communication, marketing, leadership and event management skills needed to capably run and grow a program that may encompass several racquet sports, many event forms and a vast array of participant ages and abilities. To be successful, a Director of Racquet Sports must not only be masters of the game they teach, but also have a firm understanding of business practices, communication, and leadership and be a bit of an entrepreneur. In today’s world, there is a huge shortage of trained leaders in the tennis industry. Director of Racquet Sports Specialization.
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